Fundamentals of Graphic Design

The episodes

New episodes are added as they're finished.

1. 0:41

   Episode 1

   Visual Hierarchy

   The navigation system of your page: where the eye looks first, second and third.

2. 0:42

   Episode 2

   Contrast

   Put a calm white page beside a bold, saturated one, and each makes the other stronger.

3. 0:55

   Episode 3

   Alignment & Grid

   Line it up. One strong edge makes everything on the page feel related.

4. 0:48

   Episode 4

   Brand Colors

   Opposites bring energy, grays bring calm. How a brand palette works on white and on dark.

5. 0:50

   Episode 5

   Typography: Pairing & Scale

   Pick type with a job in mind, and let size do the talking.

6. 0:46

   Episode 6

   Repetition: Build a System

   Repeat the system and change one thing. That's how a series stays recognizable.

7. 0:53

   Episode 7

   Negative Space

   Empty space isn't wasted. It's what lets the important thing breathe.

8. 1:02

   Episode 8

   Balance

   Visual weight, and the many ways one design can be balanced.